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The E-1 & E-2 varieties of this cover shows a coloured beaver & maple leaves near the bottom of the design. The imprint on the bottom of the design shows an 1899 date. The E-1 variety has a blank back, while E-2 shows Song Back 16.
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The E-3 & E-4 varieties of this cover shows an uncoloured beaver & maple leaves near the bottom of the design. The imprint on the bottom of the design shows a 1900 date. The E-3 variety shows Song Back 16, while E-4 has a blank back.

This particular cover shows a use within England.
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There has only been one Song back identified with this design, Song Back 16, “God Save the Queen”, the national anthem. The cover also comes with a blank back.
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This WLS-E12 cover shows the use of four ½¢ QV Numeral stamps mailed from Metaghan, Nova Scotia to St. Roch de Quebec. This cover shows a business use, however, the strip of four stamps obscures the company's overprint except where it can be seen between the perforations of the stamps. The cover is ex. the collection of Colin Banfield.
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This J.C. WIlson patriotic “God Save the Queen” Type E-3 cover (with uncoloured beaver and leaves) has been sent from Toronto to Delhi, India as a registered letter. This is a rare destination for a J.C. Wilson cover.

Registered postage at the Empire rate was paid by a 2¢ Map stamp (on the front) and a 5¢ Jubilee stamp (on the reverse). A ½¢ QV Numeral stamp on the front of the cover is overpayment beyond the required postage, On the front, the stamps are tied by “R” cancellations. A Toronto CDS dated January 14, 1901, and a red London England transit cancel dated January 25, 1901 are also found on the front of the cover, along with other registration markings. R.B. Winmill, in his book The Evolution of Imperial Penny Postage and the Postal History of the Canadian 1898 Map Stamp, notes that the 2¢ Empire rate plus registration for a total of 7¢ was rare to England and extremely rare to all other countries; to be found on a J.C Wilson patriotic cover is even more so.

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Above, reverse of cover with song back 16 and Delhi receiver dated February 11, 1901. Three Toronto CDS cancels tie a 5¢ Jubilee stamp to the envelope back, which also features a smudged Seapost cancellation dated February 5, 1901.

The cover comes from The Hugh Westgate 1898 Map Stamp Collection. It was previously offered in an April 2009 auction by Charles Firby.
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The WLS-12 E1 variety shows an use of the first variety of this design for “Weymouth House” in Weymouth, Nova Scotia. The cover bears a 2¢ Map stamp mailed to St. Roch de Quebec, where it was received on November 6, 1900. Below, the blank reverse of the cover with the receiving cancel.

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Below, a second example, missing a portion of the bottom corner, postmarked with a partial Halifax & Yarmouth mail coach postmark (westbound) and addressed to L.B. Thompson Esq., Attorneys at Law in Boston, Massachusetts with a Boston Mass. August 25, 1901 receiving postmark on the back. The back of envelope is without text

A third example of hotel advertising on this cover design is found in A Canadian Postal History 1897-1911: The Maple Leaf, Numeral, and King Edward Era, by George B. Arfken and William S. Pawluk. This book shows “The Queen” E-3 cover used to advertise Presto House in North Sydney.

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The cover shown above is an example of hotel advertising used on the WLS-12 E3 variety, mailed with a Montreal Flag cancel dated November 9, 1900, to Afton New York, USA, with an Afton receiving cancel shown below on the reverse.

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Below, a copy of the Hotel Carslake letterhead enclosed in the cover above.

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In his article on J.C. Wilson patriotics, Gates refers to “The Queen” design as “the only one used by a hotel for advertising”. He illustrates this with his copy of The Queen used by Hotel Carslake, (page 121 of his article), on an E-3 variety, shown below.

This cover has been postally used from Montreal to Maine, and bears a pair of 1¢ QV Numeral stamps postmarked with an Island Pond & Montreal RPO cancellation (serial number 21 with a rarity factor of 50, according to T.P.G. Shaw’s The Handbook and Catalogue of Canadian Transportation Postmarks), dated October 12, 1901.

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The cover below is another example of a Hotel Carslake advertising cover, however the four ½¢ Queen Victoria Numeral stamps used to post the envelope to Scotland obscure most of the text. The full text reads “If not delivered in Ten Days, return to, Hotel Carslake, 571, 573, 575 St. James Street, Montreal, Geo. Carslake & Co., Proprietors”. The cover was sold in Maresch auction 435, June 17, 2008.

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In his article "Canadian Illustrated Covers" in BNA Topics, E. L. Piggott also shows an image of “The Queen” cover used by Montreal’s Hotel Carslake for advertising. Another copy was sold by auction by Jim Hennok in June 1994 from the collection of Dr. Alan Selby postmarked Kingston September 7, 1900. A copy addressed to Toronto was sold at a Maresch auction February 5, 1998 for $400.

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As well as using more traditional corner covers, J.C. Wilson & Co. used their own patriotic covers for business use as a means of showing off their wares. Below is an example of The Queen Patriotic Envelope WSL-12 E-3 used by J. C. Wilson showing a J.C. Wilson & Co. Paper Makers, Montreal inscription and St. Catherine St. Centre Montreal postmark dated August 30, 1900.

Below, reverse of cover showing Cornwall receiver and Song Back no. 16

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Above, variation E-4 with a plain back, with a very unusual use as a First Day Cover in 1939 for the 1¢ & 2¢ Royal Visit issue.